Conference Sub- Themes

An indicative list of sub-themes but are not limited to:

Marketing

  • Focusing on a new consumer segment or Building business with the strength of millennials.
  • Role of social media in building connects and changing consumer preferences in the world.
  • Significance of ‘S-commerce’ or social commerce in the world.
  • Rural market emerging as the next big target for business growth.
  • The balance between short-term activation and long term brand building.
  • Gratification marketing.
  • Building a cognitive enterprise through AI-powered transformation.
  • Addressing bias and strategies for avoiding ethical quagmires and A.I.
  • Examining A.I. use across industries and the lessons they hold for all.
  • The emergence of “new markets” under the changed global scenario.

Human Resourse Management

  • Digitalization in HR
  • HR Analytics
  • Technology and Innovations in HR
  • Impact of AI on HR
  • Change Management and Managing human capital
  • Employee Experience & Engagement
  • Ethics, Values, Trust and Conflict Resolution
  • Leadership and new normal
  • Boundary less organization –challenges and opportunities
  • HRM Policies and Practices for responding Disruptive Innovations

Finance & Economics

  • Indian Financial System in New Economic Scenario
  • Financial Markets- Challenges and Opportunities
  • COVID 19 Impact on Economic Activities
  • Digital Innovations in Business and Economy
  • Mutual Funds, Insurance and Other Financial Services
  • Banking, Micro-financing and Financial Inclusion
  • Sustainable Finance and Practices
  • Cryptocurrency and Blockchain Technology
  • Financial Literacy & Behavioral Financial
  • Entrepreneurship & Family Business

Operations Management

  • Flexibility inclusive and sustainable industrialization
  • Innovations In Product And Service Design
  • Foster Innovations In Operations Management
  • Big Data Analytics To Identify Changes In Customer Preferences For Products And Services
  • Crisis Leadership, Organisational Resiliency
  • Adapting To Contactless Manufacturing, Storage, Handling And Delivery
  • Adapting To Contactless Services- Educaion, Healthcare, Hospitality, Travel and Tourism
  • Business Continuity, Its Planning And Professional Practices
  • Major Disruptions In Agriculture And Supply Chain Of Farm Produce, Aerospace and Settelite Communication Industry
  • Risk Management

Information Technology

  • Green Projects and Green Technology
  • Internet of Things & Industry 4.0
  • Applying new ICT tools for business
  • Data-driven Analytics and Business Management
  • Big Data Applications, Challenges and Opportunities
  • Business Intelligence and Technological Advancements in Social Media
  • Cloud Computing and Algorithms
  • Artificial Intelligence ,Data Science and Machine Learning
  • Big Data Analytics and Algorithms
  • Education Technologies and e-Learning

(The contributors to the paper may also submit the paper in any other related area, which is not covered in the list.)

Message from the Director

Dear Academicians/Researchers

Greetings!

We look forward to your participation with a quality research paper. We do hope that you will find this conference an enriching platform to share your research and receive invaluable inputs from renowned experts and erudite peers.

With Regards
Dr. Urvashi Makkar
Director & Patron
IMS Ghaziabad