Profile
Dr. Vaishali Agarwal, Dean Academics and Professor of Marketing at IMS Ghaziabad,
Dr. Agarwal brings over two decades of rich expertise encompassing teaching, research, consulting, and institution-building. Her illustrious academic journey culminated in a Ph.D. specializing in "Downstream Supply Chain Management" from MJP Rohilkhand University, Bareilly.
Dr. Agarwal's prolific contributions to the academic realm are underscored by a commendable portfolio of publications in esteemed ABDC and Scopus journals. Her insights have significantly impacted organizations such as Qualytics Consulting, Quest Diagnostics, and EPA Infrastructure Pvt. Ltd., New Delhi, where she successfully spearheaded marketing research projects. Dr. Agarwal's dedication extends beyond the confines of academia; she has been instrumental in organizing and conducting in-company training programs for prominent entities including PDIL, Dr. Reddys, ICICI, and Oriental Bank of Commerce, Noida.
Her exceptional contributions have not gone unnoticed, as evidenced by the accolades she has received. Dr. Agarwal has been bestowed with numerous Best Paper Awards for her presentations at International Conferences. Notably, she was honored with the AIMS International Distinguished Service Award in 2009, a testament to her outstanding contributions to the academic community.
Beyond her professional accomplishments, Dr. Agarwal is a trailblazer in pedagogical innovation. Her innovative approach involves documenting experiential projects for teaching marketing and sales management courses. She is also credited with introducing the concept of gamification to marketing education, exemplified by her creation of "Marketing Maze," an engaging board game. Students under her guidance benefit from dynamic and interactive classroom activities that breathe life into courses covering Marketing, Consumer Behavior, and Integrated Marketing Communication.
With Dr. Vaishali Agarwal at the helm, IMS Ghaziabad is privileged to have a visionary leader and a dedicated educator, whose passion for marketing and commitment to experiential learning continues to inspire the next generation of marketing professionals.
