Marketing Faculty

Marketing


Profile

Dr. Sushant Kumar Vishnoi brings over a decade of rich experience to his role as Assistant Professor of Marketing at the Institute of Management Studies. With a diverse background encompassing 8 years in industry and 2.5 years in academia, Dr. Vishnoi's expertise lies at the intersection of Sales and Distribution Management and Marketing Analytics.


His academic journey is adorned with notable achievements, including being awarded a ICSSR project worth 2.5 million Rupees focused on Sustainability. Dr. Vishnoi's scholarly contributions are evident through his publications, which include A* and A category indexed publications.


Dr. Vishnoi holds a Ph.D. from Amity University and is a qualified UGC NET holder in Management and Commerce. His commitment to excellence in teaching is reflected in his dedication to empowering students with practical insights and cutting-edge knowledge in the field of Marketing.With a passion for research and a drive for fostering innovative learning environments, Dr. Vishnoi is poised to inspire the next generation of marketing professionals at the Institute of Management Studies.



Quick links of Dr. Sushant Vishnoi Research Papers published



Dr. Abhishek Bhushan Singhal, Dr. Pankaj Rawal, Dr. Sushant Vishnoi



Year : 2024 , Category : Scopus, Q4

Construct Modelling, Statistical Analysis and Empirical Validation using PLS-SEM: A step-by-step guide of the analysis procedure

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International Journal of Data Analysis Techniques and Strategies


Dr. Parul Yadav, Dr. Sushant Vishnoi



Year : 2024 , Category : ABDC-A* & Q1

Factors Influencing the Mental Health of White-Collar Construction Workers in Developing Economies: Analytical Study during the COVID-19 Pandemic in India

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Journal of Construction Engineering and Management


Dr. Amit Bhati, Dr. Naveen Virmani, Dr. Sushant Vishnoi



Year : 2024 , Category : Scopus, Q3

Industry 4.0: Enabling Technologies, Application & Challenges of Implementation

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International Journal of Productivity and Quality Management


Dr. Sushant Vishnoi



Year : 2024 , Category : Scopus: Q3

Examining the Impact of Argument Quality and Source Credibility on Consumers’ Behavioural Intention Towards Green Cosmetics: The Moderating Role of Perceived Innovativeness

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Prabandhan: Indian Journal of Management


Dr. Sushant Vishnoi



Year : 2024 , Category : ABDC-A

Digital photo hoarding in online retail context. An in-depth qualitative investigation of retail consumers

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Journal of Retailing and Consumer Services


Dr. Sushant Vishnoi



Year : 2024 , Category : ABDC-A,Q1

AI-enabled Green Business Strategy: Path to carbon neutrality via environmental performance and green process innovation

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Technology Forecasting and Social Change


Dr. Sushant Vishnoi



Year : 2024 , Category : Scopus, Q2

Critical Challenges in Execution of Hybrid Annuity Model Construction Projects: Understanding the Contractor’s Perspective

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Journal of Infrastructure Systems


Dr. Sushant Vishnoi



Year : 2024 , Category : Scopus, Q4

Business intelligence solution implementation challenges: A comparative analysis of service based start-ups, small & medium and large enterprises

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Environment and Social Psychology


Dr. Sushant Vishnoi



Year : 2023 , Category : ABDC-C

The Essence of Marketing Intelligence Research Highlights from 1962 to 2021

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International Journal of Electronic Marketing and Retailing


Dr. Sushant Vishnoi



Year : 2023 , Category : ABDC-A

Connecting BOP Consumers and Retailers: What Drives Small-Time Retailing Through Social Media

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Journal of Retailing and Consumer Services


Dr. Sushant Vishnoi



Year : 2023 , Category : Scopus

Continuance Intention of ChatGPT Use by Students

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FIP Advances in Information and Communication Technology (Scopus Indexed)


Dr. Sushant Vishnoi



Year : 2023 , Category : ABDC-C

Modeling the Determinants of Brand Loyalty Using PLS-SEM: A Study of Automobile Customers in Emerging Economies

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Indian Journal of Marketing


Dr. Sushant Vishnoi



Year : 2023 , Category : ABDC-A

Influence of augmented reality and virtual reality on real estate investment decisions: understand consumer perspective in Indian AEC industry

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Engineering, Construction and Architectural Management


GD/PI