Marketing Faculty

Marketing


Profile

Dr. Pankaj Rawal embodies a valuable combination of academics along with more than two decades of experience in various Industries. A Ph.D. from Aligarh Muslim University, with a specialization in Marketing, he has also received a B. Tech degree from NIT Kurukshetra. He has worked with the industry in the domain of Business Development, Sales and distribution, Channel Management, and Sales Support with some of the top organizations such as Blue Star Ltd, Elf Lubricants, Total Energies, Airtel, Reliance Communications, Tata Teleservices and MTS. Dr. Rawal merges his keen interest and experience in the sales and distribution function with academics and likes to conduct impactful workshops for the same.



Quick links of Dr. Pankaj Rawal Research Papers published



Dr. Abhishek Bhushan Singhal, Dr. Pankaj Rawal, Dr. Sushant Vishnoi



Year : 2024 , Category : Scopus, Q4

Construct Modelling, Statistical Analysis and Empirical Validation using PLS-SEM: A step-by-step guide of the analysis procedure

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International Journal of Data Analysis Techniques and Strategies


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