Marketing Management is the articulation of planning, executing, and analyzing marketing processes for the achievement of business objectives. It is a process of identifying consumer needs, product design, pricing policies, promotional measures, and distribution methods for the maximization of consumer satisfaction and the maximization of profit to the business itself.

 

PGDM in Marketing Management Course Highlights

Course Name	Post Graduate Diploma in Management in Marketing Management
Course Duration	2 Years
Exam Type	Semester Type
Eligibility Criteria	Bachelor’s degree in any discipline from a recognized institute
Selection Process	Entrance Exam followed by Group Discussion and Personal Interview
Average Course Fees	INR 5,00,000
Job Position	Market Research Analyst, Business Development Manager, Brand Manager, Marketing Manager, Sales Manager
Employment Area	Retail Companies, E-Commerce Brands, Retail Chains, Tourism Industry, Banking Industry, Media Companies, Advertising Agencies
Average Annual Salary	9.2 LPA

 

Admission Process for PGDM- Marketing in IMS Ghaziabad.

1. Preliminary Exam

Candidates must take a recognized entrance examination at either State or National level, such as CAT, MAT, XAT, or CMAT, which serve as great determinants for further scrutiny by the institutions.

 

2. Shortlisting Based on Exam Performance

Candidates obtain a place in the next selection process once a candidate either meet or surpass the cut-off marks established for the entrance exam.

 

3. Evaluative Stages

Short-listed candidates undergo Group Discussions (GD) and Personal Interviews (PI). These stages are about evaluating candidates' strategic thinking skills, communication skills, and suitability for a career in marketing.

 

Top Entrance Exam for PGDM in Marketing

Entrance Exam	Schedule Date
Common Admission Test (CAT)	Late November 2025 (exact date not disclosed)
Xavier Aptitude Test (XAT)	January 5, 2025
Management Aptitude Test (MAT)	February, May, September, December 2025 (specific dates yet to be announced)
Graduate Management Admission Test (GMAT)	Available year-round (no fixed dates)
All India Management Association - Common Admission Test (AIMA-CAT)	Dates vary; specific schedules are to be confirmed by AIMA.

 

Why Choose PGDM in Marketing?

1. Vast Career Opportunities

A PGDM in Marketing allows any of a multitude of positions: marketing specialists, brand managers, coordinators, and executives, all aglow with prospects for growth and advancement. Such degrees secure the competence to remain relevant and in demand by several industries.

 

2. High Demand

A PGDM in Marketing helps build relevant and essential skills for a stable and sought-after career, owing to marketing is the core component of any organizational success, market dynamics, and consumer behavior.

 

3. Innovation at the Core

It is the marketers who make innovations by developing new strategies and products that will largely differentiate the organization from its competitors and instill growth.

 

4. Economic Validation

Part of what makes marketing an asset is its ability to make products reach customers and sell, and it also drives the economy to a greater height of efficiency.

 

5. Allied Skill Growth

In this course, critical thinking and the ability to strategize take center stage above mere analysis of the data; these skills are vital because they enable one to turn insights into actions.

 

6. Attractive salaries and International Opportunities

Most graduates readily begin to get well-paying work in advertising, PR, retail, etc., possessing incredible skills needed to survive and thrive in multinational corporations.

 

The PGDM marketing course will not just be an advantage in academic achievement; it is an investment that will ultimately bear the fruits of personal development, innovation, and business success. The course is a readiness for a degree with self-denied doors that will prove to be reasonable and very interesting.

 

PGDM Marketing: Eligibility Criteria in IMS Ghaziabad

Further, a candidate must meet the other conditions specified under the PGDM Marketing entrance test application for consideration. All candidates must seek to fulfill the criteria because failing to do so may result in rejection. Listed below are the critical eligibility criteria for pursuing a PGDM in marketing at IMS Ghaziabad,

 

● A candidate holding a bachelor's degree in any discipline from a recognized institution.

● A candidate must have a bachelor's degree in any discipline from a reputable university, but preferably from a commerce background.

● A candidate must score a minimum of 50% aggregate or an equivalent CGPA from a recognized institution.

● A candidate belonging to any of the following reserved categories: Scheduled Caste/ Scheduled Tribes, physically handicapped candidates, is eligible for a 5% relaxation.

● It is also compulsory for the candidate to appear for an entrance test, qualify, and score sufficient marks to be called in for the selection process for admission into PGDM Marketing.

 

Importance of Marketing Management in PGDM Course at IMS Ghaziabad

 

1. Strategic Thinking

Marketing management prepares students to analyze market trends and marketing complexities, consumer behavior and preferences, and competition, to develop data-driven decision models to propel business success.

 

2. Enhances Employability

The PGDM program at IMS Ghaziabad makes students employable through real-time learning via workshops, case studies, internships, and live projects in a multitude of marketing sectors.

 

3. Exposure to Digital & Traditional Marketing

The students attending business sessions announced both traditional marketing and digital marketing because the business is going digital SEO, SEM, and social media marketing. This dual opportunity enhances their employability.

 

4. Develops Strategic Thinking and Decision-Making Skills

Marketing Management handles the complete analytics, with some clear decision-making and studious issues. A PGDM student will create and execute marketing strategies that should be aligned with the business goals. The key marketing decisions include the selection of the target market, developing the position of the product in a circle, and optimal promotion.

 

5. Sharpens Brand Management Skills

Branding is a key stage in marketing and PGDM scholars are taught to employ strong identity highlights to build on an effective position in marketing, separate themselves from other competitors, and earn the trust of their consumers. This includes lessons about brand positioning, brand equity, and reputation management.

 

6. Develop sales and Communication Skills

It is reinforced that sales and marketing go hand in hand. A PGDM course with an emphasis on Marketing Management helps students develop persuasive communication skills, which play an important role in sales presentations, negotiations, and client interactions. Powerful communication skills are essential for the marketer to influence and drive conversions.

 

7. Industry-Relevant Curriculum

Integrated with several case studies and guest lectures from industry experts IMS Ghaziabad offers its students practical marketing knowledge as per the current demands of the industry.

 

8. Leadership & Entrepreneurial Skills

Marketing is a critical ingredient in driving business development. The program helps develop students' leadership, innovation, and entrepreneurial skills to handle business challenges.

 

9. Practical Exposure & Networking

The program includes corporate tie-ups, site visits, and workshops that offer students the perfect opportunity to create an industry network and glean marketing experience.

 

10. Specializations & Career Opportunities

Students can specialize in various aspects of Brand Management, Digital Marketing, Market Research, and Consumer Behavior, thus opening a variety of career options in FMCG, Retail, E-commerce, and Consulting.

 

Top Colleges for PGDM in Marketing

College Name	Location	Average Fees INR
IMS Ghaziabad	Ghaziabad	9,50,000
Asia Pacific Institute of Management	New Delhi	11,50,000
Institute of Management Technology	Ghaziabad	21,53,000
International Management Institute	Bhubaneswar	23,00,000
Loyola Institute of Business Administration	Chennai	14,47,000
Great Lakes Institute of Management	Chennai	15,36,000
Jaipuria Institute of Management	Noida	15,75,000
International Management Institute	Delhi	22,00,000
Institute of Management Technology	Ghaziabad	21,53,000

 

 

FAQs Regarding Marketing Management and Its Importance in the PGDM Course in IMS Ghaziabad

 

1. What is the duration and structure of the PGDM in Marketing at IMS Ghaziabad?

The PGDM in Marketing at IMS Ghaziabad is a two-year full-time program. The curriculum is designed to provide a blend of theoretical knowledge and practical application, covering various aspects of marketing, including digital marketing, consumer behavior, and brand management. The program also emphasizes industry exposure through internships and live projects.

 

2. What are the eligibility criteria for admission into the PGDM program?

Candidates must have a minimum of a three-year bachelor's degree with at least 50% aggregate marks in any discipline from a university recognized by the UGC or AICTE. Additionally, applicants are required to have valid scores in entrance exams such as CAT, MAT, XAT, or CMAT.

 

3. What is the fee structure for the PGDM program at IMS Ghaziabad?

The total tuition fee for the two-year PGDM program at IMS Ghaziabad is approximately ₹9.5 lakhs. This fee is subject to change, and candidates are advised to refer to the official institute website or contact the admissions office for the most current information.

 

4. What are the placement prospects for PGDM Marketing graduates from IMS Ghaziabad?

IMS Ghaziabad has a robust placement cell that facilitates opportunities with reputed organizations. The average placement package for graduates is around ₹9.25 lakhs per annum, with the highest package of 35 LPA, with top recruiters spanning various sectors such as FMCG, IT, banking, and consulting.

 

5. What facilities and resources are available to PGDM students at IMS Ghaziabad?

IMS Ghaziabad offers a conducive learning environment with state-of-the-art infrastructure, including modern classrooms, a well-equipped library, computer labs, and seminar halls. The institute also provides hostel facilities, sports complexes, and various student clubs to promote holistic development.