The data-driven modern world demands Business Analytics expertise as an essential qualification for professionals who want to pursue attractive careers in different sectors. A substantial number of students find it difficult to choose between the 2-year Post Graduate Diploma in Management (PGDM) in Business Analytics and brief certification programs. Business analytics students benefit more from the comprehensive two-year PGDM program because comprehensive learning is balanced with improved career options along with extensive industry connections. A 2-year PGDM in Business Analytics proves more advantageous than short-term certification programs because this study evaluates the deeper learning content, better careers, enhanced industry exposure, practical experience, and professional connections and returns it brings to investors.
The Advantages of PGDM in Business Analytics from IMS Ghaziabad
A PGDM in Business analytics can significantly boost your career by imparting the necessary skills and knowledge to handle an organization's most prized asset—its people. As companies increasingly recognize the importance of effective HR practices, the demand for skilled HR professionals continues to rise. The following are some of the benefits of pursuing a PGDM in Business Analytics from IMS Ghaziabad:
1. The Demand for Business Analytics Professionals is On a Rise
● Across industries, more and more organizations rely on data for their decision-making.
● The need for trained professionals in analytics, AI, and machine learning is booming.
2. Good Opportunities to Earn Well
● The jobs available include Data Analyst, Business Analyst, Data Scientist, Risk Analyst, and many other functions.
● Jobs that pay well in sectors include IT, finance, healthcare, e-commerce, and consulting.
3. Industry Oriented Approach with Practical Exposure
● PGDM programs are based on how business analytics can be applied to real-life situations.
● Hands-on experience is provided through case studies, live projects, and internships.
4. Learn Some Advanced Technological Skills
● Training in Python, R, SQL, Tableau, Power BI, and AI/ML techniques.
● Skills in predictive analytics, data visualization, and big data handling.
5. Decision-Making And Problem-Solving Skills
● Business analytics help with decision-making and data-driven decisions.
● It further strengthens strategic planning, risk evaluation, and problem-solving capabilities.
6. Industry Oriented Curriculum
● Subjects offered in the PGDM program include Data Science, Machine Learning, Predictive Analytics, and Business Intelligence.
● The curriculum stays current with trends in the industry and advancements in technology.
7. Global Career Scope
● Business analytics is a globally recognized field with opportunities in multinational companies.
● Opens doors for international job prospects.
8. Networking and Placement Support
● PGDM programs offer strong industry connections through alumni networks and corporate tie-ups.
● High placement rates in top companies with attractive salary packages.
9. Suitable for Professionals from Various Backgrounds
● Beneficial for graduates in engineering, commerce, economics, or management.
● Even professionals from non-technical backgrounds can transition into analytics with the right training.
10. Entrepreneurship and Consulting Opportunities
● Business analytics skills are useful for entrepreneurs and consultants to make data-backed business decisions.
● Helps in optimizing operations, marketing strategies, and financial planning.
Why Choose a 2-year PGDM in Business Analytics?
A 2-year PGDM in Business Analytics from IMS Ghaziabad is an excellent choice for individuals looking to develop expertise in data-driven decision-making, analytics, and business intelligence. Here’s why you should consider it:
1. High Industry Demand
● Businesses are increasingly relying on data analytics to drive strategy, making skilled professionals in this field highly sought after.
● Sectors like banking, retail, healthcare, e-commerce, and IT are heavily investing in analytics.
2. Comprehensive Curriculum
● A 2-year PGDM provides an in-depth understanding of data science, machine learning, AI, statistics, and business intelligence.
● Courses often include Python, R, SQL, Tableau, Power BI, and big data tools like Hadoop and Spark.
3. Practical Learning & Hands-on Experience
● Many programs include live projects, case studies, and industry collaborations to provide real-world exposure.
● Internships with top companies help build practical skills and industry connections.
4. Lucrative Career Opportunities
● Roles like Data Analyst, Business Analyst, Data Scientist, AI Consultant, and Risk Analyst are well-paying and offer career growth.
● Salary packages for Business Analytics professionals are highly competitive, often exceeding traditional management roles.
5. Strategic Decision-Making Skills
● Combines business acumen with analytics, helping professionals make data-driven decisions.
● Prepares candidates for leadership roles where analytical insights drive business growth.
PGDM in Business Analytics Career Opportunities
A PGDM in Business Analytics opens up diverse and lucrative career opportunities across industries. Here are some of the top career paths you can pursue:
1. Data-Driven Decision Making Roles
● Business Analyst – Analyzes business data to provide insights and recommendations for improving operations and profitability.
● Data Analyst – Works with structured data to generate reports, identify trends, and support business decisions.
● Market Research Analyst – Uses data to analyze market trends, customer behavior, and competitive intelligence.
2. Advanced Data Science & AI Roles
● Data Scientist – Utilizes machine learning and statistical analysis to build predictive models and algorithms.
● Machine Learning Engineer – Designs AI-based solutions for automation, recommendation systems, and risk assessment.
● AI & Automation Consultant – Assists organizations in articulating AI-based implementation approaches for improved efficiency and innovation.
3. Strategy & Consulting Roles
● Business Intelligence Analyst – Uses tools like Tableau, Power BI, and SQL to visualize and analyze business data using available means.
● Management Consultant (Analytics Focus) - With a consulting background, support businesses in process optimization through Analytics.
● Risk Analyst - Utilizes data analytics to assess and mitigate financial and operational risk.
4. Financial & Banking Sector Roles
● Financial Analyst (Analytics) – Assessment of the business performance and investment opportunity based on various data analysis techniques.
● Credit Risk Analyst – Predictive modeling used to assess whether a customer will default or repay.
● Fraud Analyst – Utilize AI and big data to detect fraud and anomalies in the banking transaction.
5. Marketing & Customer Analytics
● Digital Marketing Analyst - To optimize digital marketing campaigns, SEO, and online advertising.
● Customer Insights Analyst - Assess customers' behavior and preferences to improve customer experience and sales.
● Product Analyst - Use data to improve product design, pricing, and customer satisfaction.
PGDM in Business Analytics vs Certification Course
A PGDM in Business Analytics is an all-inclusive postgraduate diploma program that provides deep knowledge of business analytics, including data handling, statistical methods, and machine learning for business applications. Such courses usually tend to take a longer time to complete (1-2 years), almost giving every participant a well-structured curriculum, consisting of hands-on training, industry exposure, and placement options.
In contrast, a certification course in Business Analytics is a short program dealing with specific skills or tools related to analytics such as Python, SQL, or data visualization. It is better suited for professionals looking for a quick method to upgrade their skill set, but will perhaps lack the depth, industry recognition, and career progression PGDM has to offer.
Depending upon the career objectives, time commitment, and the level of expertise required, the choice will rest with the individual.
Long Term vs Short Term Business Analytics Course
The long-drawn analysis course in business would have well-informed learning within various contents, methodologies, and applications extended over a long-range. It's meant for a comprehensive understanding and a fairly strong grounding in business analysis for the learner.
Contrarily, the short-term business analysis course is very much that focused and intensive of a course, often focusing on essential skills being taught in a timely manner. It suits a learner desiring to get specific knowledge, quickly improve skill levels, or quickly enter into the field.
Business Analytics Placement and Salary
IMS Ghaziabad offers a Post Graduate Diploma in Management (PGDM), with the option for specializations such as Business Analytics. The institute claims to have achieved 100% placement for the PGDM batch 2022-2024. The highest salary package offered was ₹35 lakh per annum, while the median salary stood at ₹9.25 lakh per annum. 172 recruiters, including Deloitte, Accenture, Flipkart, Godrej, Nestle, Himalaya, KPMG, LG, Colgate, Asian Paints, MRF, and Dabur, were part of the placement drive. These figures portray the overall placement performance for the PGDM program, covering all specializations.
PGDM in Business Analytics from IMS Ghaziabad Course Details
The IMS Ghaziabad offers a Post Graduate Diploma in Management specializing in Business Analytics for a duration of two years as a full-time programme. This course is duly approved by AICTE and is equivalent to an MBA as per the Association of Indian Universities (AIU).
Program Structure: The PGDM course is divided into trimesters. Each term lasts approximately 11-12 weeks and runs from July onwards. All students are mandated to do a 6-8 week long summer internship as a requirement after the first three terms. The second year consists of specialization courses including Business Analytics and a mandatory Dissertation Project in the selected area.
Eligibility Criteria:
● A bachelor's degree with at least 50% marks or equivalent UGC/AICTE recognized qualification.
● Candidates who are presently in their final year of graduation would also be eligible to apply.
● All fresh graduates and graduates with relevant work experience can apply.
Admission Process:
1. Entrance Exam: All candidates must have a valid score in any of the following: CAT, XAT, CMAT, and MAT.
2. Application: Submit the completed application form along with the appropriate fees.
3. Selection Rounds: Following that, shortlisted candidates will appear for a Written Aptitude Test, Group Discussion, and a Personal Interview.
Selection Criteria Weightage:
● Personal Interview: 25%
● Group Discussion: 25%
● Written Aptitude Test: 10% Entrance Test Scores: 20%
● Academic Records: 20%
● Program Fees: The total fee structure for the PGDM program is INR 9.5 lakh for a period of two years, i.e. excluding hostel expenses.
PGDM in Business Analytics Future Scope
A PGDM in Business Analytics is possibly one of the most promising career options in the future, given that almost all organizations are relying on data-driven decisions. Be it finance or healthcare, e-commerce, or manufacturing; every industry is turning to analytics, and professionals possessing the necessary skills for interpreting data, predictive modelling, and applying AI will be increasingly in demand.
The probable roles for such graduates include Data Analyst, Business Intelligence Analyst, Machine Learning Engineer, and Data Scientist. Besides, the oncoming future of analytics with advanced technologies like AI, IoT, and blockchain, will be very beneficial for its aspirants.
Experts in analytics would be in huge demand in India because of the rapidly increasing market of analytics in the country. Companies are looking forward to hiring those experts who could help optimize the whole process and improve the customer experience. Global demand for analytics professionals is also growing. Hence its likely international career opportunity.
With rapid technological advancement in big data and cloud computing, a PGDM in Business Analytics ensures an everlasting career ahead, alongside providing attractive salary packages with leadership roles in data-driven organizations. Learning AI, Python, and SQL will further boost career opportunities.
FAQs
1. What is PGDM in Business Analytics?
PGDM in Business Analytics is a postgraduate diploma course dedicated to decision-making based on statistical data, machine learning, and business intelligence applications in practice.
2. How is a PGDM different from an MBA in Business Analytics?
Difference between PGDM, and MBA Business Analytics: PGDM is given by autonomous institutes and is highly industry oriented, while MBA has theoretical dimension at a university-affiliated level.
3. What is the duration of the course?
The course duration of PGDM in Business Analytics is usually a 2-year full-time program; however, few institutes offer 1-year executive programs for working professionals.
4. What are the eligibility criteria for admission into the PGDM program at IMS Ghaziabad specializing in Business Analytics?
Candidates must hold a bachelor's degree with a minimum of 50% aggregate marks. Additionally, applicants should have valid scores from national-level management entrance exams such as CAT, MAT, XAT, or CMAT. The expected cutoff percentiles are as follows:
CAT: 75 percentile
MAT: 90 percentile
XAT: 85 percentile
CMAT: 75 percentile
5. How does IMS Ghaziabad support placements for PGDM students specializing in Business Analytics?
IMS Ghaziabad has a dedicated placement cell that provides 100% placement support. The institute boasts an excellent placement record, with top companies like Deloitte, KPMG, and HDFC Bank recruiting students.
